Most vinyl fans will know about Shure and its legendary cartridges like the M75 and the V15. Back in the 1970s, the V15 was one of the top phono cartridges in the market.
So it is with a tinge of sadness to read that Shure will be ending production of its phono products this summer.
In a press release dated May 1 on the discontinuation of phono products, Shure said: “In recent years, the ability to maintain our exacting standards in the Phonograph Cartridge product category has been challenged, resulting in cost and delivery impacts that are inconsistent with the Shure brand promise.
“In light of these conditions, and after thorough evaluation, we have made the difficult decision to discontinue production of Shure Phono products effective Summer 2018.”
Shure added that “given our decades-long history of participation in the Phono category, we recognize that this decision may come as a disappointment to our channel partners and end users”.
“We are grateful for the support and loyalty demonstrated for Shure Phono products through the years and we are proud of the impact that these products have made on our customers’ lives and the reputation of the Shure brand. We believe that the proud legacy of Shure Phono is best served by exiting the category rather than continuing production under increasingly challenging circumstances.”
Shure said that for more than 90 years, Shure has been committed to manufacturing and delivering products of the highest quality, reliability, and value.
“This commitment requires consistency in materials, processes, and testing, as well the capacity to react to fluctuations in demand,” the company added.
Shure will continue to bring reputable, high quality products to market and the company looks forward to meeting and exceeding customer expectations on its current and future offerings. As Shure expands into new markets and product categories for audiophiles, its enduring commitment to premium performance and technological innovation will remain at its core. — Lam Seng Fatt